Property observatory in Italy: development of property searches in Italy 2018 January

Global trends

  • 48.96 % of places have risen in the rankings
  • 50.87 % of places have fallen in the rankings
  • 0.17 % of places have remained at the same position in the rankings

Top 10 climbers and fallers

This table shows the regions with the strongest search variations between December 2017 and January 2018. Only the localities having more than 3000 visits in the month have been taken into account.

Top ten risers % Variation of Visits Position in the ranking Change of position in the ranking Top 10 fallers % Variation of Visits Position in the ranking Change of position in the ranking
Ascoli Piceno, Italy 3,726.55 % 113 261 Grosseto, Italy -13.76 % 136 -35
Savona, Italy 208.89 % 173 55 Massa, Italy -8.77 % 154 -31
Pisa, Italy 229.84 % 81 35 Vibo Valentia, Italy 33.73 % 216 -18
Brescia, Italy 105.24 % 134 24 Arezzo, Italy 17.44 % 151 -16
Nuoro, Italy 115.87 % 144 24 Cagliari, Italy 23.48 % 145 -16
Forlì-Cesena, Italy 101.46 % 207 20 Livorno, Italy 25.43 % 155 -14
Terni, Italy 90.25 % 123 14 Lucques, Italy 28.04 % 116 -10
Florence, Italy 75.25 % 132 11 Lecce, Italy 29.40 % 140 -9
Rimini, Italy 75.43 % 214 7 Taranto, Italy 42.99 % 197 -6
Siena, Italy 87.75 % 80 6 Sassari, Italy 41.62 % 172 -5

The most visited towns

City % of searches by town Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price Property of the month
Ostuni 4.18 % 1 0 1 0 514,809 €
Carovigno 3.16 % 2 0 -1 1 307,964 €
Chianni 3.16 % 3 N/C N/C N/C 718,044 €
Dorgali 2.14 % 4 3 12 N/C 213,693 €
Lucca 1.62 % 5 -1 -1 11 578,541 €
Ventimiglia 1.38 % 6 8 5 N/C 748,291 €
Volterra 1.35 % 7 N/C 6 3 721,194 €
Lugnano in Teverina 1.33 % 8 2 11 5 160,503 €
Trequanda 1.30 % 9 -6 N/C N/C 674,507 €
Todi 1.29 % 10 5 2 N/C 1,478,555 €

The most used languages

Language % of searches by language Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price Property of the month
Italiano 35.36 % 1 0 0 0 684,520 €
English 23.84 % 2 1 0 1 682,326 €
French 19.79 % 3 -1 0 -1 672,327 €
Polski 6.44 % 4 0 1 0 690,453 €
Deutsch 4.38 % 5 0 -1 1 688,936 €
Español 2.15 % 6 0 0 -1 690,208 €
Dansk 1.94 % 7 1 0 0 689,518 €
Nederlands 1.46 % 8 -1 0 3 690,858 €
Suomi 1.02 % 9 0 0 3 691,444 €
Slovensky 0.95 % 10 1 0 0 692,581 €

Visit rate per region

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The most visited Regions

Region % of searches by Region Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price Property of the month
Tuscany 33.66 % 1 0 0 0 1,105,278 €
Apulia 16.81 % 2 0 0 0 384,292 €
Umbria 7.96 % 3 0 0 4 727,565 €
Liguria 7.78 % 4 1 1 -1 535,477 €
Marches 7.15 % 5 2 6 7 448,609 €
Sardinia 6.89 % 6 -2 -2 0 350,624 €
Lombardy 3.80 % 7 2 -1 -2 287,604 €
Emilia Romagna 3.25 % 8 -2 0 5 234,548 €
Calabria 2.38 % 9 2 0 9 279,193 €
Sicily 2.32 % 10 2 2 1 935,099 €
The Piedmont 2.24 % 11 -1 -1 -2 1,585,983 €
Latium 2.21 % 12 -4 -5 -2 1,148,403 €
Venice 1.18 % 13 1 3 -5 1,154,497 €
Val d'Aoste 0.71 % 14 3 5 3 929,090 €
Molise 0.57 % 15 -2 0 -1 122,103 €
Abruzzo 0.38 % 16 -1 -3 -12 100,456 €
Trentin-Haut-Adige 0.36 % 17 1 0 -1 2,597,024 €
Campania 0.26 % 18 -2 -4 -3 919,417 €
Friuli-Venezia Guilia 0.10 % 19 0 -1 1 268,327 €

The most visited Departments

Department % of searches by Department Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price Property of the month
Brindisi 12.55 % 1 0 0 0 434,513 €
Siena 8.70 % 2 0 0 1 1,171,942 €
Pisa 8.66 % 3 4 3 8 963,638 €
Imperia 5.69 % 4 -1 0 -2 532,462 €
Perugia 4.61 % 5 1 -2 0 1,115,176 €
Ascoli Piceno 4.15 % 6 44 45 48 335,979 €
Lucques 3.88 % 7 -2 1 5 1,121,533 €
Terni 3.35 % 8 4 -1 11 335,541 €
Florence 2.83 % 9 5 5 4 3,653,169 €
Brescia 2.77 % 10 6 3 28 281,961 €
Grosseto 2.73 % 11 -7 -2 -3 1,545,502 €
Lecce 2.67 % 12 -2 6 -8 304,541 €
Nuoro 2.58 % 13 5 10 8 199,983 €
Cagliari 2.56 % 14 -5 1 -5 358,242 €
Pesaro and Urbino 2.31 % 15 0 6 22 458,981 €
Arezzo 2.27 % 16 -5 3 1 725,389 €
Massa 2.12 % 17 -9 -5 -2 327,110 €
Livorno 2.10 % 18 -5 -8 22 707,730 €
Sassari 1.71 % 19 -2 -14 -3 514,109 €
Savona 1.69 % 20 8 9 27 502,946 €
Rome 1.36 % 21 -2 -10 3 2,288,781 €
Taranto 1.28 % 22 -2 3 4 395,383 €
Forlì-Cesena 1.10 % 23 4 3 8 203,715 €
Rimini 1.00 % 24 1 6 12 364,615 €
Vibo Valentia 1.00 % 25 -4 6 N/C 341,268 €
Palermo 0.83 % 26 13 22 35 351,363 €
Catanzaro 0.82 % 27 6 1 57 95,916 €
Asti 0.80 % 28 -2 22 44 314,983 €
Aosta 0.71 % 29 15 54 27 929,090 €
Turin 0.68 % 30 -7 -10 -5 900,958 €
Ferrara 0.62 % 31 9 -9 17 219,744 €
Milan 0.60 % 32 24 6 -18 249,321 €
Catania 0.59 % 33 3 13 13 1,054,833 €
Campobasso 0.57 % 34 -12 0 -2 122,103 €
Coni 0.56 % 35 -5 -3 4 4,996,640 €
Messina 0.53 % 36 -4 9 9 1,374,338 €
Padua 0.53 % 37 14 24 23 975,013 €
Viterbo 0.49 % 38 -4 18 -18 555,229 €
Macerata 0.40 % 39 -2 -6 14 629,600 €
Trapani 0.37 % 40 7 3 -13 123,000 €
Pistoia 0.36 % 41 7 -24 2 732,399 €
Venice 0.36 % 42 -4 13 -13 1,165,909 €
Trente 0.36 % 43 2 9 8 2,597,024 €
Bari 0.32 % 44 -2 -5 -9 426,147 €
Crotone 0.32 % 45 -14 -21 17 155,909 €
Chieti 0.30 % 46 -11 -9 -36 113,847 €
La Spezia 0.29 % 47 -4 -12 -13 1,246,330 €
Ancoa 0.29 % 48 7 -4 -26 836,153 €
Bergamo 0.28 % 49 -8 -2 19 265,311 €
Ravenna 0.26 % 50 -4 3 0 354,245 €
Parma 0.21 % 51 -27 -10 35 105,159 €
Belluno 0.20 % 52 5 15 13 1,396,369 €
Latina 0.18 % 53 1 16 16 397,278 €
Rieti 0.17 % 54 12 22 34 115,000 €
Alexandria 0.17 % 55 -3 15 -6 1,208,843 €
Naples 0.16 % 56 -7 6 20 1,900,000 €
Cosenza 0.15 % 57 -4 -3 7 158,250 €
Gênes 0.10 % 58 0 6 -25 610,287 €
Como 0.10 % 59 3 -17 -52 1,595,111 €
Pordenone 0.10 % 60 3 6 N/C 82,146 €
Reggio de Calabre 0.09 % 61 0 13 6 435,000 €
Teramo 0.08 % 62 -2 -2 -20 72,000 €
Caserta 0.07 % 63 1 0 18 75,000 €
Verona 0.05 % 64 7 4 -36 1,826,829 €
Reggio Emilia 0.04 % 65 2 10 13 300,000 €
Pavia 0.04 % 66 2 N/C N/C 600,000 €
Vicenza 0.04 % 67 -2 5 3 218,500 €
Oristano 0.03 % 68 1 5 6 300,000 €
Salerno 0.03 % 69 1 -33 -10 627,272 €
Frosinone 0.03 % 70 -41 -43 N/C 462,384 €
Biella 0.02 % 71 1 7 -8 280,000 €
Verbano-Cusio-Ossola 0.01 % 72 4 -15 -49 677,500 €
Piacenza 0.00 % 73 N/C 8 0 250,000 €
Lecco 0.00 % 74 0 -58 -19 334,333 €
Sondrio 0.00 % 75 N/C -17 8 350,000 € N/C
Udine 0.00 % 78 N/C N/C 11 650,000 €
Lodi 0.00 % 76 3 -36 -24 143,400 €
Novara 0.00 % 77 N/C 2 -20 504,000 €
Varese 0.00 % 79 N/C N/C -21 154,500 €
Ragusa 0.00 % 80 -5 2 -5 1,480,000 €

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