Property observatory in Italy: development of property searches in Italy 2021 January

Global trends

  • 40.91 % of places have risen in the rankings
  • 58.96 % of places have fallen in the rankings
  • 0.12 % of places have remained at the same position in the rankings

Top 10 climbers and fallers

This table shows the regions with the strongest search variations between 2020 December and 2021 January. Only the localities having more than 3000 visits in the month have been taken into account.

Top ten risers % Variation of Visits Position in the ranking Change of position in the ranking Top 10 fallers % Variation of Visits Position in the ranking Change of position in the ranking
Fermo, Italy N/C 741 9149 Sienne, Italy 8,704.17 % 652 2968
Pise, Italy 84,200.00 % 733 5696 Brindisi, Italy 19,131.82 % 415 3301
Terni, Italy 63,600.00 % 831 5600 Pérouse, Italy 32,321.43 % 389 3873
Macerata, Italy 52,033.33 % 757 5246 Ascoli Piceno, Italy 23,500.00 % 860 4547
Ascoli Piceno, Italy 23,500.00 % 860 4547 Macerata, Italy 52,033.33 % 757 5246
Pérouse, Italy 32,321.43 % 389 3873 Terni, Italy 63,600.00 % 831 5600
Brindisi, Italy 19,131.82 % 415 3301 Pise, Italy 84,200.00 % 733 5696
Sienne, Italy 8,704.17 % 652 2968 Fermo, Italy N/C 741 9149

The most visited towns

City % of searches by town Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Fasano 3.67 % 1 10 N/C 0 1,112,619 €
Ostuni 3.11 % 2 3 1 0 354,536 €

Visit rate per region

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The most visited Regions

Region % of searches by Region Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Tuscany 24.09 % 1 1 1 0 465,809 €
Umbria 19.80 % 2 2 -1 1 454,735 €
Marches 17.41 % 3 2 0 6 327,487 €
Apulia 16.19 % 4 -1 0 -2 258,755 €
The Piedmont 4.19 % 5 -4 2 5 308,097 €
Sardinia 3.25 % 6 0 -1 -2 470,336 €
Liguria 2.61 % 7 0 -1 -1 317,531 €
Sicily 2.31 % 8 11 1 -1 246,183 €
Lombardy 2.23 % 9 3 -1 -1 413,352 €
Venice 1.49 % 10 -1 0 1 328,229 €
Abruzzo 1.20 % 11 -1 0 -6 366,271 €
Calabria 1.13 % 12 4 2 2 366,133 €
Latium 1.12 % 13 5 -1 -1 343,690 €
Campania 0.76 % 14 -3 1 1 276,759 €
Emilia Romagna 0.70 % 15 2 -2 -2 313,662 €
Trentin-Haut-Adige 0.52 % 16 -2 1 3 377,831 €
Friuli-Venezia Guilia 0.51 % 17 -9 -1 -1 338,193 €
Val d'Aoste 0.35 % 18 2 0 -1 577,835 €
Molise 0.10 % 19 -6 0 -1 215,854 €
Basilicate 0.04 % 20 -5 0 0 290,360 €

The most visited Departments

Department % of searches by Department Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Perugia 15.46 % 1 3 0 1 464,654 €
Brindisi 14.41 % 2 1 1 -1 286,904 €
Siena 7.20 % 3 -1 2 0 849,699 €
Pisa 5.74 % 4 14 2 0 361,490 €
Fermo 5.58 % 5 69 4 48 276,724 €
Macerata 5.33 % 6 4 4 16 330,151 €
Terni 4.34 % 7 12 -3 0 426,052 €
Ascoli Piceno 4.02 % 8 -2 -6 15 353,432 €
Arezzo 3.06 % 9 7 -1 -4 360,133 €
Livorno 2.39 % 10 84 3 2 315,936 €
Olbia-Tempio 2.24 % 11 4 -4 -1 610,701 €
Imperia 2.10 % 12 -4 -1 -3 413,056 €
Florence 2.10 % 13 0 1 -5 450,154 €
Lucques 1.63 % 14 17 3 2 585,944 €
Coni 1.54 % 15 63 0 37 242,227 €
Pesaro and Urbino 1.31 % 16 59 -4 13 344,275 €
Ancoa 1.17 % 17 11 -1 15 315,248 €
Grosseto 1.15 % 18 -1 0 -12 561,715 €
Teramo 0.91 % 19 2 4 -8 1,187,100 €
Turin 0.90 % 20 -11 10 13 281,857 €
Taranto 0.78 % 21 -9 0 -8 289,752 €
Treviso 0.69 % 22 81 17 15 339,326 €
Cagliari 0.66 % 23 -16 1 33 330,885 €
Asti 0.63 % 24 -23 11 37 363,548 €
Salerno 0.63 % 25 21 21 5 233,729 €
Massa 0.58 % 26 69 14 18 308,968 €
Agrigento 0.57 % 27 58 9 32 205,503 €
Rome 0.56 % 28 33 10 13 370,567 €
Bergamo 0.56 % 29 35 23 -8 369,761 €
Trapani 0.55 % 30 63 -3 32 257,542 €
Alexandria 0.54 % 31 -20 -6 -5 502,927 €
Syracuse 0.54 % 32 60 40 38 242,440 €
Bari 0.50 % 33 -28 -4 -9 274,897 €
Verbano-Cusio-Ossola 0.49 % 34 -20 44 62 380,755 €
Lecce 0.48 % 35 47 -9 -10 239,152 €
Cosenza 0.48 % 36 2 1 -16 398,189 €
Venice 0.46 % 37 67 -9 -1 366,189 €
Milan 0.44 % 38 -11 3 10 405,114 €
Viterbo 0.42 % 39 23 -7 -22 228,537 €
Trente 0.40 % 40 -8 7 -1 312,251 €
Como 0.36 % 41 25 -8 22 792,292 €
Aosta 0.35 % 42 57 12 -15 577,835 €
Brescia 0.31 % 43 22 -24 11 395,938 €
Pavia 0.30 % 44 27 -13 24 370,501 €
Catanzaro 0.29 % 45 -6 20 -2 404,118 €
Vibo Valentia 0.29 % 46 -4 4 41 247,957 €
Trieste 0.26 % 47 -23 1 -28 320,949 €
La Spezia 0.26 % 48 15 14 21 342,277 €
Piacenza 0.25 % 49 2 -15 -4 234,387 €
Ragusa 0.21 % 50 41 26 -16 242,814 €
Caltanisetta 0.20 % 51 35 22 48 148,000 €
Pescara 0.19 % 52 -17 8 -24 259,207 €
Sassari 0.18 % 53 -23 -10 -13 609,388 €
Gênes 0.17 % 54 -29 -12 -19 224,037 €
Varese 0.17 % 55 18 -4 46 392,655 €
Udine 0.17 % 56 1 0 34 552,685 €
Pistoia 0.17 % 57 40 -13 -2 312,584 €
Verona 0.16 % 58 -38 -13 -16 342,141 €
Ravenna 0.15 % 59 -6 24 5 338,316 €
Palermo 0.13 % 60 30 1 -42 341,409 €
Bolzane 0.13 % 61 37 -2 31 456,366 €
Rimini 0.12 % 62 -7 41 17 359,803 €
Rieti 0.11 % 63 -3 14 21 306,412 €
Campobasso 0.10 % 64 -35 0 -15 198,111 €
Vicenza 0.10 % 65 40 -2 -14 269,557 €
Oristano 0.09 % 66 18 3 17 193,083 €
Messina 0.09 % 67 22 -18 -7 229,251 €
Padua 0.08 % 68 33 13 12 325,137 €
Savona 0.08 % 69 -43 -47 -19 417,252 €
Novara 0.08 % 70 9 -15 -24 303,673 €
Crotone 0.07 % 71 -31 11 26 290,360 €
Nuoro 0.07 % 72 11 -52 -57 233,795 €
L'Aquila 0.07 % 73 -40 -2 27 205,068 €
Avellino 0.07 % 74 -31 12 -2 289,199 €
Prato 0.07 % 75 21 -7 18 614,407 €
Gorizia 0.06 % 76 -53 12 28 245,920 €
Modena 0.05 % 77 -27 -20 18 328,985 €
Mantua 0.04 % 78 -8 11 7 394,344 €
Matera 0.04 % 79 -43 1 19 398,254 €
Forlì-Cesena 0.04 % 80 -32 11 23 313,380 €
Caserta 0.03 % 81 -59 9 -10 217,324 €
Ferrara 0.03 % 82 -33 5 -1 308,900 €
Cremona 0.03 % 83 -16 2 3 272,030 €
Naples 0.03 % 84 -39 -31 5 335,829 €
Bologna 0.03 % 85 -38 14 -11 321,437 €
Chieti 0.02 % 86 -52 -20 -72 174,375 €
Frosinone 0.02 % 87 -29 -3 -21 368,925 €
Latina 0.02 % 88 -29 5 -30 253,081 €
Foggia 0.02 % 89 -8 16 -42 176,256 €
Pordenone 0.02 % 90 -34 4 4 272,801 €
Catania 0.02 % 91 -4 -33 -60 221,910 €
Reggio Emilia 0.01 % 92 -38 -22 -16 363,751 €
Lecco 0.01 % 93 -25 -1 -15 497,117 €
Sondrio 0.01 % 94 -22 1 -37 239,947 €
Parma 0.01 % 95 -43 -28 -30 286,310 €
Vercelli 0.01 % 96 -16 1 -19 228,293 €
Rovigo 0.01 % 97 5 4 -15 236,390 €
Biella 0.00 % 98 -21 -2 -10 196,223 €
Belluno 0.00 % 99 1 -24 -32 301,081 €

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