Property observatory in Italy: development of property searches in Italy 2024 January

Global trends

  • 48.26% of places have risen in the rankings
  • 51.53% of places have fallen in the rankings
  • 0.21% of places have remained at the same position in the rankings

Top 10 climbers and fallers

This table shows the regions with the strongest search variations between 2023 December and 2024 January. Only the localities having more than 3000 visits in the month have been taken into account.

Top ten risers % Variation of Visits Position in the ranking Change of position in the ranking Top 10 fallers % Variation of Visits Position in the ranking Change of position in the ranking
Arezzo, Italy 187.74% 317 234 Macerata, Italy -2.82% 715 -131
Milan, Italy 103.09% 696 174 Gênes, Italy 20.75% 736 -53
Livourne, Italy 86.63% 892 156 Pise, Italy 27.78% 558 -37
Savone, Italy 82.37% 900 142 Ancône, Italy 38.05% 625 -14
Grosseto, Italy 93.40% 659 134 Pérouse, Italy 33.66% 285 -2
Lecce, Italy 68.40% 1001 113 Florence, Italy 39.98% 863 3
Terni, Italy 69.22% 796 97 Pesaro et Urbino, Italy 43.57% 988 12
Teramo, Italy 70.20% 821 91 Rome, Italy 57.52% 407 32
Ascoli Piceno, Italy 64.29% 905 75 Sienne, Italy 60.37% 360 45
Brindisi, Italy 75.26% 332 67 Olbia-Tempio, Italy 54.31% 790 60

The most visited towns

City % of searches by town Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Arezzo 5.76% 1 10 N/C N/C 1,350,237 €
Ostuni 3.79% 2 -1 -1 -1 6,391,469 €
Carovigno 2.18% 3 6 -1 -1 333,194 €
Cortona 1.65% 4 -2 -1 1 1,034,364 €

Visit rate per region

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The most visited Regions

Region % of searches by Region Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Tuscany 28.26% 1 0 0 0 899,013 €
Umbria 12.44% 2 0 0 2 675,119 €
Apulia 11.55% 3 1 0 -1 1,615,842 €
Marches 10.60% 4 -1 0 1 420,130 €
Latium 7.46% 5 1 4 3 656,813 €
Lombardy 7.40% 6 1 1 1 913,383 €
Liguria 5.97% 7 -2 -1 -1 396,574 €
The Piedmont 4.45% 8 0 -3 -5 941,056 €
Sardinia 3.05% 9 0 -1 0 824,690 €
Abruzzo 2.78% 10 0 0 1 1,126,001 €
Sicily 1.69% 11 0 0 -1 180,899 €
Venice 1.34% 12 0 0 3 466,700 €
Emilia Romagna 0.99% 13 1 1 0 226,941 €
Campania 0.83% 14 -1 1 0 392,519 €
Calabria 0.48% 15 1 1 -3 457,621 €
Trentin-Haut-Adige 0.41% 16 -1 -3 1 284,645 €
Friuli-Venezia Guilia 0.13% 17 0 1 2 394,765 €
Basilicate 0.05% 18 1 1 2 356,394 €
Val d'Aoste 0.05% 19 -1 -2 -3 567,860 €
Molise 0.05% 20 0 0 -2 236,586 €

The most visited Departments

Department % of searches by Department Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Perugia 10.21% 1 0 0 2 700,746 €
Arezzo 8.69% 2 4 3 8 1,092,430 €
Brindisi 8.27% 3 -1 -1 -2 2,735,877 €
Siena 7.40% 4 -1 -1 -2 1,294,845 €
Rome 6.50% 5 -1 10 2 750,601 €
Pisa 4.18% 6 -1 -2 -1 501,612 €
Ancoa 3.46% 7 1 1 5 353,880 €
Grosseto 3.13% 8 2 -1 7 1,280,469 €
Milan 2.81% 9 5 16 24 548,958 €
Macerata 2.70% 10 -3 1 12 432,164 €
Gênes 2.54% 11 -2 1 -3 229,973 €
Olbia-Tempio 2.24% 12 0 2 6 993,363 €
Terni 2.23% 13 2 -3 -2 583,075 €
Teramo 2.15% 14 3 12 13 5,109,744 €
Florence 1.95% 15 -2 1 -2 736,360 €
Livorno 1.87% 16 5 1 3 462,835 €
Savona 1.84% 17 3 7 -1 516,356 €
Ascoli Piceno 1.83% 18 0 -12 -9 374,003 €
Pesaro and Urbino 1.56% 19 0 -1 -2 637,286 €
Lecce 1.52% 20 4 1 12 300,401 €
Imperia 1.27% 21 -10 -12 -15 746,446 €
Fermo 1.06% 22 6 -3 2 321,487 €
Ragusa 1.03% 23 2 0 0 228,162 €
Alexandria 1.00% 24 2 -11 -4 1,629,301 €
Verona 0.99% 25 -3 13 71 470,273 €
Bergamo 0.98% 26 1 1 8 563,473 €
Taranto 0.95% 27 3 3 1 395,386 €
Turin 0.95% 28 -5 -6 3 406,044 €
Verbano-Cusio-Ossola 0.94% 29 3 0 -4 1,566,303 €
Bari 0.79% 30 1 5 -1 2,114,010 €
Varese 0.75% 31 3 2 21 1,082,445 €
Lucques 0.72% 32 4 -4 -6 1,217,461 €
Pavia 0.70% 33 2 4 -19 416,908 €
Coni 0.69% 34 -18 -14 -30 492,173 €
Brescia 0.68% 35 -6 -4 12 806,472 €
Mantua 0.60% 36 7 17 56 338,888 €
Naples 0.53% 37 0 9 23 674,866 €
Como 0.49% 38 2 -4 0 2,649,518 €
Viterbo 0.48% 39 5 1 4 545,669 €
Asti 0.41% 40 -2 -8 -10 493,601 €
Trente 0.37% 41 -2 -5 12 257,180 €
La Spezia 0.33% 42 -1 7 -7 789,770 €
Piacenza 0.33% 43 16 12 6 356,551 €
Cagliari 0.33% 44 -11 0 -23 1,027,553 €
Palermo 0.31% 45 0 -2 22 164,287 €
Ferrara 0.30% 46 2 6 12 194,235 €
Salerno 0.30% 47 -5 0 -10 356,979 €
Cosenza 0.28% 48 -1 8 -9 574,060 €
Novara 0.28% 49 0 -1 -4 1,317,492 €
Pescara 0.26% 50 -4 -11 -2 367,210 €
Rieti 0.24% 51 1 0 18 384,175 €
L'Aquila 0.23% 53 -3 -8 12 281,630 €
Sassari 0.23% 52 2 -2 -1 455,099 €
Trapani 0.20% 54 4 4 -12 119,386 €
Vercelli 0.18% 55 14 39 40 265,092 €
Massa 0.18% 56 0 -14 -16 1,750,881 €
Latina 0.18% 57 -2 9 28 397,392 €
Nuoro 0.18% 58 15 2 -4 272,602 €
Ravenna 0.17% 59 -8 5 9 200,690 €
Lecco 0.17% 60 1 -1 6 896,372 €
Catanzaro 0.17% 61 -8 1 -20 485,212 €
Rovigo 0.16% 62 -2 -5 17 360,259 €
Pistoia 0.15% 63 1 -22 -8 1,208,219 €
Chieti 0.13% 65 -8 -4 -15 159,246 €
Sondrio 0.13% 64 1 18 22 345,061 €
Syracuse 0.12% 66 1 -3 -22 375,690 €
Cremona 0.08% 67 -1 11 16 489,406 €
Modena 0.07% 69 -6 -2 22 265,605 €
Oristano 0.07% 68 0 9 3 508,297 €
Treviso 0.06% 70 4 3 -7 391,939 €
Udine 0.06% 71 13 -1 4 534,796 €
Frosinone 0.06% 72 3 14 9 413,063 €
Parma 0.05% 73 8 7 1 215,082 €
Padua 0.05% 74 4 2 -2 515,183 €
Matera 0.05% 75 -4 -3 N/C 574,600 €
Aosta 0.05% 76 -14 -22 -30 567,860 €
Venice 0.05% 77 -5 2 -18 630,942 €
Forlì-Cesena 0.04% 78 4 -7 -2 125,169 €
Pordenone 0.04% 79 -9 11 8 414,315 €
Bolzane 0.04% 80 -3 -6 -2 370,268 €
Trieste 0.04% 81 -2 -6 -11 369,967 €
Campobasso 0.04% 82 6 6 -26 213,381 €
Foggia 0.02% 83 3 2 5 138,797 €
Vibo Valentia 0.02% 85 5 -4 -3 229,056 €
Rimini 0.02% 84 3 -15 -23 294,467 €
Vicenza 0.02% 86 -10 13 15 328,795 €
Crotone 0.01% 88 5 -20 N/C 959,212 €
Enna 0.01% 89 -9 -6 9 2,007,642 €
Belluno 0.01% 87 7 N/C 12 945,906 €
Isernia 0.01% 90 -7 6 7 367,263 €
Agrigento 0.01% 92 -1 -27 -56 547,924 €
Prato 0.01% 91 -6 1 -14 1,730,838 €
Lodi 0.01% 93 -4 -9 N/C 608,285 €
Reggio Emilia 0.00% 94 -2 -3 -37 275,686 €
Messina 0.00% 95 7 8 -15 265,667 €

Detailed report

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