Property observatory in Italy: development of property searches in Italy 2023 October

Global trends

  • 50.16% of places have risen in the rankings
  • 49.67% of places have fallen in the rankings
  • 0.17% of places have remained at the same position in the rankings

Top 10 climbers and fallers

This table shows the regions with the strongest search variations between 2023 September and 2023 October. Only the localities having more than 3000 visits in the month have been taken into account.

Top ten risers % Variation of Visits Position in the ranking Change of position in the ranking Top 10 fallers % Variation of Visits Position in the ranking Change of position in the ranking
Palerme, Italy 234.08% 757 826 Raguse, Italy -47.31% 754 -203
Bergame, Italy 102.87% 832 474 Coni, Italy -54.92% 474 -203
Ascoli Piceno, Italy 67.49% 403 194 Olbia-Tempio, Italy -47.05% 450 -159
Fermo, Italy 30.41% 817 157 Lucques, Italy -33.36% 583 -113
Turin, Italy 25.02% 854 149 Livourne, Italy -27.44% 729 -83
Gênes, Italy 29.59% 783 142 Massa, Italy -19.54% 820 -73
Alexandrie, Italy 22.96% 543 111 Verbano-Cusio-Ossola, Italy -16.85% 784 -52
Rome, Italy 12.42% 649 65 Florence, Italy -17.14% 392 -39
Ancône, Italy 6.02% 572 55 Imperia, Italy -12.45% 325 -20
Macerata, Italy 5.03% 646 46 Côme, Italy -7.18% 916 -17

The most visited towns

City % of searches by town Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Ostuni 4.17% 1 0 0 3 2,710,529 €
Cortona 2.96% 2 0 1 -1 785,552 €
Carovigno 2.06% 3 1 -1 3 285,837 €
Cetona 1.90% 4 2 1 -1 928,649 €
Montepulciano 1.86% 5 -2 -1 -3 826,380 €
Sinalunga 1.83% 6 1 1 1 320,373 €
Spoleto 1.55% 7 8 N/C 1 249,867 €
Florence 1.27% 8 0 -2 N/C 676,514 €
Bordighera 1.20% 9 0 1 N/C 533,398 €
Volterra 1.19% 10 -5 N/C 10 559,075 €

Visit rate per region

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The most visited Regions

Region % of searches by Region Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Tuscany 33.41% 1 0 0 0 456,333 €
Umbria 16.71% 2 0 1 0 336,555 €
Apulia 12.36% 3 0 -1 0 385,472 €
Marches 8.05% 4 1 3 0 219,025 €
The Piedmont 7.24% 5 -1 1 0 257,600 €
Liguria 5.71% 6 1 -1 0 283,422 €
Lombardy 4.13% 7 1 2 1 267,771 €
Sardinia 3.38% 8 -2 0 3 352,647 €
Sicily 2.68% 9 0 -5 0 159,950 €
Latium 2.29% 10 0 0 0 283,479 €
Abruzzo 1.18% 11 0 0 2 220,695 €
Venice 0.73% 12 0 0 5 285,778 €
Calabria 0.59% 13 0 2 -6 390,642 €
Emilia Romagna 0.55% 14 1 0 0 229,205 €
Campania 0.54% 15 -1 -2 -3 219,730 €
Trentin-Haut-Adige 0.24% 16 0 0 -1 279,965 €
Val d'Aoste 0.12% 17 0 1 1 246,571 €
Molise 0.06% 18 0 1 -2 143,960 €
Friuli-Venezia Guilia 0.04% 19 0 -2 0 213,779 €
Basilicate 0.01% 20 0 0 0 227,688 €

The most visited Departments

Department % of searches by Department Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Perugia 13.50% 1 1 1 0 356,134 €
Siena 11.45% 2 -1 1 0 631,132 €
Brindisi 10.44% 3 0 -2 0 1,077,425 €
Arezzo 5.79% 4 1 1 0 386,206 €
Pisa 5.77% 5 -1 -1 0 341,159 €
Imperia 3.95% 6 2 0 12 350,677 €
Terni 3.22% 7 3 3 0 262,721 €
Florence 3.15% 8 1 0 2 529,008 €
Ascoli Piceno 3.02% 9 5 8 2 206,755 €
Grosseto 2.90% 10 1 1 -2 485,119 €
Olbia-Tempio 2.57% 11 -4 -2 5 556,736 €
Coni 2.37% 12 -6 0 -6 209,264 €
Alexandria 1.91% 13 4 11 4 472,711 €
Ancoa 1.77% 14 1 2 12 198,396 €
Lucques 1.74% 15 -3 -2 -6 608,222 €
Macerata 1.49% 16 2 3 -4 196,150 €
Rome 1.48% 17 2 -3 6 328,406 €
Livorno 1.15% 18 -2 -3 11 298,858 €
Ragusa 1.10% 19 -6 -12 29 172,906 €
Palermo 1.09% 20 24 0 8 159,213 €
Gênes 1.04% 21 3 0 -2 230,539 €
Verbano-Cusio-Ossola 1.04% 22 -2 3 17 333,747 €
Fermo 0.97% 23 3 15 4 226,923 €
Lecce 0.96% 24 -2 5 16 232,564 €
Massa 0.96% 25 -4 1 -5 313,459 €
Bergamo 0.94% 26 13 10 -1 197,419 €
Turin 0.90% 27 3 12 15 207,478 €
Como 0.79% 28 -5 3 17 474,124 €
Pesaro and Urbino 0.79% 29 -4 4 -14 279,315 €
Asti 0.66% 30 -1 7 -9 238,413 €
Viterbo 0.64% 31 -4 24 0 181,520 €
Taranto 0.62% 32 0 -5 0 170,053 €
Milan 0.58% 33 1 1 4 287,455 €
Brescia 0.54% 34 3 17 17 347,911 €
Varese 0.51% 35 -4 -13 29 237,402 €
Teramo 0.49% 36 2 -1 2 426,614 €
Pistoia 0.46% 37 3 10 -4 270,844 €
Savona 0.44% 38 -3 -15 -25 307,274 €
Pavia 0.44% 39 -6 4 -4 146,842 €
Salerno 0.43% 40 -4 0 -4 218,218 €
Sassari 0.42% 41 -13 3 19 285,056 €
Verona 0.39% 42 3 11 45 304,297 €
L'Aquila 0.35% 43 0 -1 45 147,535 €
Novara 0.33% 44 10 -14 3 248,577 €
Bari 0.31% 45 -4 -17 1 299,743 €
Crotone 0.29% 46 14 34 44 284,518 €
La Spezia 0.28% 47 2 5 -13 309,208 €
Pescara 0.26% 48 -1 9 13 208,810 €
Cagliari 0.23% 49 -3 -17 16 284,514 €
Trente 0.20% 50 2 8 -7 223,043 €
Cosenza 0.20% 51 -9 -1 -29 163,230 €
Mantua 0.20% 52 1 4 44 192,987 €
Trapani 0.18% 53 -3 -35 16 129,852 €
Syracuse 0.17% 54 -6 -13 -5 191,544 €
Ravenna 0.13% 55 1 14 4 202,033 €
Aosta 0.12% 56 3 9 1 246,571 €
Rieti 0.12% 57 1 3 -16 146,150 €
Modena 0.11% 58 3 13 -3 237,781 €
Rovigo 0.11% 59 7 15 8 146,218 €
Naples 0.11% 60 -5 4 -8 266,962 €
Venice 0.10% 61 10 -16 17 374,657 €
Ferrara 0.09% 62 8 8 0 154,591 €
Agrigento 0.09% 63 2 -4 -33 150,225 €
Chieti 0.09% 65 -1 1 -12 133,922 €
Treviso 0.09% 64 -1 -15 9 279,916 €
Catanzaro 0.08% 67 2 -5 -53 496,834 €
Nuoro 0.08% 66 -15 -20 -16 182,140 €
Lecco 0.08% 68 0 8 0 220,234 €
Oristano 0.08% 69 -12 -21 3 183,765 €
Parma 0.07% 70 6 -3 -12 212,243 €
Piacenza 0.06% 71 7 -3 -8 199,041 €
Campobasso 0.05% 72 0 11 -28 106,596 €
Enna 0.05% 73 11 15 11 245,205 €
Padua 0.04% 74 -7 -20 3 261,669 €
Bolzane 0.04% 75 5 0 11 380,062 €
Cremona 0.03% 76 17 23 5 181,373 €
Rimini 0.03% 78 -1 1 -3 290,540 €
Trieste 0.03% 77 -2 -5 2 273,973 €
Forlì-Cesena 0.03% 79 0 3 -9 208,826 €
Prato 0.03% 80 11 11 5 305,545 €
Latina 0.02% 81 -19 0 -10 212,652 €
Vibo Valentia 0.02% 83 -10 -5 -59 146,027 €
Foggia 0.02% 82 -8 3 18 171,530 €
Frosinone 0.02% 84 16 9 -4 139,070 €
Sondrio 0.01% 86 2 1 11 138,894 €
Vercelli 0.01% 85 -4 5 -3 136,422 €
Reggio Emilia 0.01% 87 0 5 7 250,365 €
Matera 0.01% 88 -2 10 N/C 212,893 €
Bologna 0.01% 90 -8 -6 3 264,878 €
Lodi 0.01% 89 1 12 -23 135,086 €
Pordenone 0.01% 91 -2 11 4 214,117 €
Isernia 0.01% 92 3 8 6 307,460 €
Udine 0.00% 93 3 -20 -17 202,512 €
Reggio de Calabre 0.00% 95 -10 2 -4 143,357 €
Vicenza 0.00% 94 10 -8 9 221,653 €

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