Property observatory in Italy: development of property searches in Italy 2017 December

Global trends

  • 50.03 % of places have risen in the rankings
  • 49.77 % of places have fallen in the rankings
  • 0.20 % of places have remained at the same position in the rankings

Top 10 climbers and fallers

This table shows the regions with the strongest search variations between November 2017 and December 2017. Only the localities having more than 3000 visits in the month have been taken into account.

Top ten risers % Variation of Visits Position in the ranking Change of position in the ranking Top 10 fallers % Variation of Visits Position in the ranking Change of position in the ranking
Grosseto, Italy 144.44 % 101 59 Lecce, Italy -53.83 % 131 -42
Brescia, Italy 86.81 % 158 53 Massa, Italy -41.05 % 123 -29
Florence, Italy 72.62 % 143 47 Sassari, Italy -27.72 % 167 -27
Nuoro, Italy 72.22 % 168 46 Pisa, Italy -16.90 % 116 -12
Arezzo, Italy 59.08 % 135 35 Pesaro and Urbino, Italy -11.94 % 154 -9
Livorno, Italy 31.74 % 141 25 Lucques, Italy -1.83 % 106 1
Brindisi, Italy 46.10 % 63 14 Siena, Italy -4.32 % 86 1
Terni, Italy 22.71 % 137 13 Perugia, Italy -3.27 % 112 3
Imperia, Italy 12.24 % 95 11 Cagliari, Italy 18.66 % 129 6
Cagliari, Italy 18.66 % 129 6 Imperia, Italy 12.24 % 95 11

The most visited towns

City % of searches by town Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Ostuni 4.90 % 1 2 2 0 466,163 €
Carovigno 4.73 % 2 -1 -1 2 212,737 €
Trequanda 2.32 % 3 2 3 N/C 682,367 €
Lucca 2.06 % 4 -2 3 15 544,480 €
Fivizzano 1.90 % 5 1 N/C 6 170,647 €
Quartu Sant'Elena 1.89 % 6 1 2 N/C 297,234 €
Dorgali 1.85 % 7 12 11 N/C 213,971 €
Cortona 1.84 % 8 N/C N/C N/C 1,103,664 €
Bordighera 1.67 % 9 0 -4 -1 752,517 €
Lugnano in Teverina 1.38 % 10 7 4 5 161,514 €

The most used languages

Language % of searches by language Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Italiano 32.28 % 1 0 0 0 613,938 €
French 26.06 % 2 1 1 0 608,175 €
English 20.25 % 3 -1 -1 0 603,908 €
Polski 6.53 % 4 0 1 0 612,613 €
Deutsch 4.72 % 5 0 -1 1 609,787 €
Español 2.74 % 6 0 0 -1 614,764 €
Nederlands 1.53 % 7 0 1 2 612,683 €
Dansk 1.44 % 8 0 -1 -1 612,150 €
Suomi 0.78 % 9 0 1 2 613,387 €
Română 0.77 % 10 0 1 0 613,553 €

Visit rate per region

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The most visited Regions

Region % of searches by Region Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Tuscany 35.00 % 1 0 0 0 1,146,439 €
Apulia 20.51 % 2 0 0 0 342,519 €
Umbria 7.60 % 3 0 2 1 602,550 €
Sardinia 7.45 % 4 0 -1 1 391,671 €
Liguria 7.17 % 5 0 -1 -2 432,624 €
Emilia Romagna 3.42 % 6 2 0 6 252,315 €
Marches 2.98 % 7 0 2 4 499,356 €
Latium 2.96 % 8 2 2 0 1,555,707 €
Lombardy 2.79 % 9 2 -2 -2 317,472 €
The Piedmont 2.68 % 10 -1 -2 -1 505,959 €
Calabria 2.54 % 11 -5 1 4 284,628 €
Sicily 1.72 % 12 0 -1 -6 804,218 €
Molise 1.06 % 13 0 0 1 121,661 €
Venice 0.73 % 14 1 0 -4 1,237,261 €
Abruzzo 0.56 % 15 -1 0 -2 101,578 €
Campania 0.26 % 16 1 0 2 925,242 €
Trentin-Haut-Adige 0.25 % 18 -2 -1 -2 2,614,833 €
Val d'Aoste 0.25 % 17 2 2 0 962,857 €
Friuli-Venezia Guilia 0.06 % 19 -1 -1 N/C 82,146 €

The most visited Departments

Department % of searches by Department Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Brindisi 15.32 % 1 0 0 0 354,340 €
Siena 7.69 % 2 0 0 2 1,504,490 €
Imperia 5.87 % 3 3 0 -1 524,023 €
Grosseto 5.25 % 4 9 7 2 1,443,533 €
Lucques 5.03 % 5 2 0 7 1,076,234 €
Perugia 4.68 % 6 2 -2 -1 921,560 €
Pisa 4.35 % 7 -2 2 6 989,440 €
Massa 3.85 % 8 -4 8 1 289,347 €
Cagliari 3.43 % 9 0 -1 9 349,458 €
Lecce 3.42 % 10 -7 -3 -7 311,430 €
Arezzo 3.20 % 11 5 4 -1 1,000,166 €
Terni 2.92 % 12 0 0 -1 301,234 €
Livorno 2.77 % 13 2 0 21 744,333 €
Florence 2.68 % 14 6 -4 -7 3,529,735 €
Pesaro and Urbino 2.27 % 15 -4 -1 4 456,360 €
Brescia 2.24 % 16 9 1 30 296,840 €
Sassari 2.00 % 17 -7 -11 -9 631,504 €
Nuoro 1.99 % 18 8 2 5 214,897 €
Rome 1.57 % 19 3 -1 2 2,076,817 €
Taranto 1.48 % 20 1 1 12 390,994 €
Vibo Valentia 1.24 % 21 -4 5 N/C 353,876 €
Campobasso 1.06 % 22 8 -3 -2 121,661 €
Turin 0.97 % 23 -5 -1 -1 1,078,693 €
Parma 0.97 % 24 -5 34 59 105,147 €
Rimini 0.95 % 25 8 2 15 433,052 €
Asti 0.94 % 26 3 25 34 152,742 €
Forlì-Cesena 0.91 % 27 -3 -3 9 229,968 €
Savona 0.91 % 28 0 -3 13 285,809 €
Frosinone 0.72 % 29 3 38 N/C 308,658 €
Coni 0.62 % 30 4 -2 -5 286,885 €
Crotone 0.58 % 31 -17 23 N/C 155,909 €
Messina 0.57 % 32 11 -3 -4 1,392,575 €
Catanzaro 0.53 % 33 3 6 14 95,916 €
Viterbo 0.53 % 34 -3 25 -17 542,182 €
Chieti 0.47 % 35 2 8 -11 111,023 €
Catania 0.46 % 36 2 4 1 175,000 €
Macerata 0.41 % 37 -14 -3 20 829,677 €
Venice 0.39 % 38 11 -2 -22 1,054,177 €
Palermo 0.35 % 39 7 17 11 335,833 €
Ferrara 0.34 % 40 7 -17 4 162,867 €
Bergamo 0.33 % 41 0 9 34 254,925 €
Bari 0.29 % 42 -3 -10 -7 318,168 €
La Spezia 0.29 % 43 -1 -5 -14 1,241,914 €
Trente 0.25 % 45 3 7 4 2,614,833 €
Aosta 0.25 % 44 22 39 12 962,857 €
Ravenna 0.23 % 46 -1 -15 9 388,272 €
Trapani 0.22 % 47 -12 -6 -32 123,000 €
Pistoia 0.18 % 48 -21 1 -6 815,952 €
Naples 0.18 % 49 9 6 36 1,900,000 €
Ascoli Piceno 0.18 % 50 1 -17 4 1,436,029 €
Padua 0.15 % 51 4 2 13 934,666 €
Alexandria 0.13 % 52 1 21 0 1,516,333 €
Cosenza 0.12 % 53 3 4 23 94,333 €
Latina 0.12 % 54 18 12 26 1,974,250 €
Ancoa 0.12 % 55 -3 -13 -28 933,636 €
Milan 0.11 % 56 -16 -10 -42 660,625 €
Belluno 0.10 % 57 6 8 20 1,688,095 €
Gênes 0.10 % 58 1 2 -28 610,000 €
Agrigento 0.10 % 59 -15 5 13 100,000 €
Teramo 0.09 % 60 1 3 -7 79,146 €
Reggio de Calabre 0.07 % 61 N/C 7 N/C 435,000 €
Como 0.07 % 62 0 -27 -36 1,558,048 €
Pordenone 0.06 % 63 -3 6 N/C 82,146 €
Caserta 0.06 % 64 -7 8 7 75,000 €
Vicenza 0.04 % 65 3 6 5 218,500 €
Rieti 0.03 % 66 -1 13 N/C 180,000 €
Reggio Emilia 0.03 % 67 9 13 -19 300,000 €
Pavia 0.03 % 68 N/C N/C N/C 600,000 €
Oristano 0.03 % 69 -2 6 -1 300,000 €
Salerno 0.03 % 70 -1 -8 -3 708,695 €
Biella 0.02 % 72 -8 N/C -10 294,285 €
Treviso 0.02 % 73 1 5 1 600,000 €
Verona 0.02 % 71 -1 -34 -33 2,591,590 €
Lecco 0.02 % 74 -3 -27 -23 347,490 €
Ragusa 0.02 % 75 N/C -14 -6 1,480,000 €
Verbano-Cusio-Ossola 0.01 % 76 -22 -46 -37 173,285 €
Pescara 0.00 % 77 3 -29 -46 160,000 €
Prato 0.00 % 78 -1 3 6 383,333 €
Lodi 0.00 % 79 -29 -35 -21 145,200 €
Enna 0.00 % 80 N/C N/C N/C 100,000 €

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