Property observatory in Italy: development of property searches in Italy 2025

Global trends

  • 49.89% of places have risen in the rankings
  • 49.98% of places have fallen in the rankings
  • 0.13% of places have remained at the same position in the rankings

Top 10 climbers and fallers

This table shows the regions with the strongest search variations between March 2025 and April 2025. Only the localities having more than 3000 visits in the month have been taken into account.

Top ten risers % Variation of Visits Position in the ranking Change of position in the ranking Top 10 fallers % Variation of Visits Position in the ranking Change of position in the ranking
Chieti, Italy 734.29% 183 207 Sassari, Italy -49.16% 238 -41
Cosenza, Italy 602.11% 165 183 Côme, Italy -36.91% 213 -26
La Spezia, Italy 102.70% 222 78 Pistoia, Italy -30.74% 252 -18
Trapani, Italy 81.10% 221 71 Bergame, Italy -26.00% 231 -16
Lecce, Italy 46.06% 161 45 Gênes, Italy -28.64% 217 -14
Lucques, Italy 34.80% 176 44 Palerme, Italy -27.09% 171 -11
Turin, Italy 35.83% 225 42 Sienne, Italy -25.51% 49 -9
Frosinone, Italy 24.15% 240 37 Novare, Italy -20.33% 247 -8
Livourne, Italy 26.11% 133 28 Asti, Italy -21.95% 211 -6
Terni, Italy 13.17% 70 25 Macerata, Italy -25.90% 147 -5

The most visited towns

City % of searches by town Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price Property of the month
Ostuni 3.06% 1 0 0 0 7,211,663 €
Carovigno 1.73% 2 5 7 0 357,333 €
Lugnano in Teverina 1.67% 3 2 N/C N/C 276,142 €
Gubbio 1.58% 4 N/C N/C N/C 608,523 €
Sangineto 1.49% 5 N/C N/C N/C 31,857 €
Cortona 1.39% 6 -3 -2 -3 986,576 €
Volterra 1.23% 7 1 0 2 848,188 €
Castiglione del Lago 1.23% 8 -4 0 5 766,198 €
Todi 1.21% 9 2 N/C N/C 569,000 €
Collesano 1.15% 10 -8 -8 N/C 79,600 €

The most used languages

Language % of searches by language Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Property of the month
English 29.06% 1 0 0 0
French 16.39% 2 0 0 0
Deutsch 12.08% 3 1 0 0
Polski 11.21% 4 -1 0 0 N/C
Nederlands 8.73% 5 0 0 0
Italiano 6.66% 6 0 0 0
Slovensky 2.53% 7 0 1 0 N/C
Български 2.37% 8 0 -1 5 N/C
‫עברית 1.99% 9 0 0 -1 N/C
Español 1.56% 10 0 0 -1

Visit rate per region

Visit rate: 1.97%
Visit rate: 10.99%
Visit rate: 0.02%
Visit rate: 1.83%
Visit rate: 0.44%
Visit rate: 0.44%
Visit rate: 0.34%
Visit rate: 0.23%
Visit rate: 0.23%
Visit rate: 3.04%
Visit rate: 8.04%
Visit rate: 2.75%
Visit rate: 7.80%
Visit rate: 0.07%
Visit rate: 6.74%
Visit rate: 5.36%
Visit rate: 5.36%
Visit rate: 5.36%
Visit rate: 5.36%
Visit rate: 5.36%
Visit rate: 5.53%
Visit rate: 5.53%
Visit rate: 5.53%
Visit rate: 5.53%
Visit rate: 5.53%
Visit rate: 5.53%
Visit rate: 5.53%
Visit rate: 5.53%
Visit rate: 25.44%
Visit rate: 25.44%
Visit rate: 25.44%
Visit rate: 25.44%
Visit rate: 0.43%
Visit rate: 18.10%
Visit rate: 0.03%
Visit rate: 0.84%
Visit rate: 0.84%
Visit rate: 0.84%
Visit rate: 0.84%
Visit rate: 0.84%
Visit rate: 0.84%
Visit rate: 0.84%
Visit rate: 0.84%

The most visited Regions

Region % of searches by Region Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price Property of the month
Tuscany 25.44% 1 0 0 0 1,447,361 €
Umbria 18.10% 2 0 0 1 903,877 €
Apulia 10.99% 3 0 0 -1 5,989,047 €
Liguria 8.04% 4 2 0 3 822,005 €
Marches 7.80% 5 -1 0 1 580,249 €
The Piedmont 6.74% 6 2 1 -2 769,693 €
Sicily 5.53% 7 -2 1 3 539,575 €
Sardinia 5.36% 8 -1 -2 -3 1,190,862 €
Latium 3.04% 9 1 0 0 1,205,043 €
Lombardy 2.75% 10 -1 0 -2 1,313,894 €
Abruzzo 1.97% 11 0 1 0 322,051 €
Calabria 1.83% 12 4 4 3 447,367 €
Venice 0.84% 13 -1 0 -1 753,893 €
Campania 0.44% 14 0 0 -1 1,668,381 €
Trentin-Haut-Adige 0.43% 15 -2 0 1 995,064 €
Emilia Romagna 0.34% 16 -1 -5 -2 680,218 €
Friuli-Venezia Guilia 0.23% 17 1 2 2 496,579 €
Molise 0.07% 18 -1 0 0 391,800 €
Val d'Aoste 0.03% 19 0 -2 -2 542,454 €
Basilicate 0.02% 20 0 0 0 731,600 €

The most visited Departments

Department % of searches by Department Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price Property of the month
Perugia 12.38% 1 1 0 2 892,201 €
Brindisi 8.57% 2 1 0 0 5,922,916 €
Siena 8.52% 3 -2 0 -2 1,151,551 €
Imperia 5.91% 4 0 1 3 797,783 €
Terni 5.72% 5 0 7 7 961,040 €
Olbia-Tempio 3.75% 6 0 1 -2 1,718,851 €
Pisa 3.75% 7 0 -3 -2 1,098,231 €
Arezzo 3.46% 8 0 -2 -2 1,082,579 €
Florence 2.71% 9 3 4 1 2,432,771 €
Grosseto 2.67% 10 -1 -2 -2 1,663,900 €
Coni 2.64% 11 0 -2 2 412,240 €
Ascoli Piceno 2.45% 12 -2 2 -3 478,531 €
Livorno 2.38% 13 3 5 -2 1,150,737 €
Rome 1.95% 14 0 -3 0 1,358,123 €
Macerata 1.90% 15 -2 0 6 509,196 €
Lecce 1.64% 16 11 9 4 743,458 €
Cosenza 1.57% 17 39 47 24 305,097 €
Pesaro and Urbino 1.55% 18 -1 10 6 719,713 €
Palermo 1.39% 19 -4 -9 24 346,571 €
Lucques 1.29% 20 11 -3 -3 1,850,808 €
Syracuse 1.26% 21 -2 15 35 511,958 €
Ancoa 1.18% 22 -2 -6 -4 577,073 €
Chieti 1.16% 23 37 71 57 212,758 €
Ragusa 1.11% 24 0 26 -1 541,704 €
Alexandria 0.92% 25 4 4 -10 531,019 €
Asti 0.89% 26 0 -7 -4 948,039 €
Como 0.89% 27 -6 0 0 1,420,807 €
Verbano-Cusio-Ossola 0.85% 28 5 -4 -12 2,473,078 €
Gênes 0.84% 29 -4 -9 -10 828,685 €
Trapani 0.81% 30 17 10 21 786,948 €
La Spezia 0.81% 31 19 11 3 1,284,111 €
Turin 0.79% 32 10 14 7 623,888 €
Bergamo 0.75% 33 -3 10 -1 1,098,413 €
Fermo 0.72% 34 5 -1 -6 646,127 €
Sassari 0.64% 35 -12 -3 -4 515,750 €
Frosinone 0.64% 36 9 -15 38 503,500 €
Novara 0.60% 37 1 15 8 2,503,769 €
Pistoia 0.57% 38 -1 -1 10 1,356,763 €
Catania 0.52% 39 5 -1 56 380,894 €
Milan 0.51% 40 -8 -6 -10 1,204,530 €
Savona 0.49% 41 -13 -6 -16 699,779 €
Cagliari 0.49% 42 13 11 -5 626,937 €
L'Aquila 0.46% 43 -8 -17 10 1,426,428 €
Bari 0.40% 44 -10 -3 -8 30,439,517 €
Taranto 0.38% 45 -4 -15 -12 1,013,842 €
Verona 0.37% 46 11 12 4 849,858 €
Viterbo 0.33% 47 1 -25 -7 1,209,071 €
Trente 0.30% 48 -5 -3 1 827,680 €
Venice 0.29% 49 2 6 10 551,500 €
Teramo 0.29% 50 -1 -11 -12 345,422 €
Salerno 0.28% 51 3 -3 -22 1,219,175 €
Oristano 0.26% 52 1 5 23 246,666 €
Enna 0.26% 53 -7 3 29 369,000 €
Varese 0.25% 54 -18 -3 -19 1,720,826 €
Nuoro 0.22% 55 -15 -24 -29 422,800 €
Brescia 0.20% 56 -4 -2 -9 1,437,575 €
Udine 0.18% 57 24 41 26 232,574 €
Naples 0.15% 58 0 5 2 2,484,363 €
Bolzane 0.14% 59 2 9 11 1,692,500 €
Vibo Valentia 0.13% 60 2 14 19 648,750 €
Reggio de Calabre 0.11% 61 22 N/C N/C 928,500 €
Messina 0.10% 62 -44 15 19 1,231,875 €
Ferrara 0.10% 63 -4 -40 -17 419,416 €
Agrigento 0.08% 64 -42 -5 13 306,492 €
Padua 0.08% 65 -1 -3 -8 642,571 €
Latina 0.07% 66 -1 -22 -8 2,448,500 €
Pescara 0.07% 67 -4 -6 -13 315,200 €
Rimini 0.07% 68 3 -21 19 607,500 €
Campobasso 0.07% 69 -2 2 7 391,800 €
Mantua 0.07% 70 -4 -21 -18 380,045 €
Massa 0.06% 71 2 -11 -29 2,060,441 €
Rieti 0.06% 72 5 24 1 429,964 €
Belluno 0.05% 73 -1 7 12 4,902,500 €
Ravenna 0.05% 74 1 -7 -11 1,015,000 €
Forlì-Cesena 0.05% 75 -1 -6 3 1,035,500 €
Pavia 0.04% 76 3 14 -32 293,000 €
Gorizia 0.04% 77 21 22 N/C 77,500 €
Modena 0.04% 78 -8 -6 -6 515,000 €
Vercelli 0.04% 79 5 2 -10 627,285 €
Prato 0.03% 80 11 7 11 1,966,590 €
Aosta 0.03% 81 -1 -15 -10 542,454 €
Vicenza 0.02% 82 4 -4 8 275,510 €
Potenza 0.02% 83 9 18 N/C 730,000 €
Sondrio 0.02% 84 6 0 0 4,171,666 €
Rovigo 0.02% 85 3 -10 -30 141,000 €
Piacenza 0.01% 86 15 17 -19 38,588 €
Reggio Emilia 0.01% 87 -9 -22 7 830,833 €
Treviso 0.01% 88 -12 1 -26 336,666 €
Crotone 0.01% 89 4 -6 9 500,000 €
Lecco 0.01% 90 -5 -20 -25 2,602,250 €
Avellino 0.01% 91 13 11 5 332,833 €
Biella 0.01% 92 -23 -7 7 1,117,600 €
Bologna 0.01% 93 -4 7 -1 2,700,000 €
Catanzaro 0.01% 94 -7 -21 -30 378,750 €
Caltanisetta 0.01% 95 2 -19 -29 3,000,000 €
Lodi 0.01% 96 -28 -10 -3 2,630,000 € N/C
Parma 0.00% 97 -3 -18 -29 959,500 €
Caserta 0.00% 98 -2 -6 N/C 265,000 €
Cremona 0.00% 99 0 -8 -10 1,176,666 €
Trieste 0.00% 100 -18 -12 -3 2,360,000 €
Matera 0.00% 101 -6 -19 -13 732,666 €
Foggia 0.00% 102 -2 -7 -41 164,578 €

Detailed report

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The data from our property observatory present the progression in the number of searches for all destinations available on our sites www.green-acres.com and www.immofrance.com.

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